Privacy Policy

Wingstop Restaurants, Inc. ("Wingstop," "we," "us" or "our") values your privacy and is committed to protecting your personal information. In this privacy policy ("Policy"), we describe the information that we collect from you on our website, www.wingstop.com (the "Site"), our mobile application ("Application"), and through all of our services made available at our Site and our Application (the "Services"). By visiting the Site or the Application, using any of our Services, downloading or logging into our Application, you agree that your personal information will be handled as described in this Policy, which is incorporated by reference into the Wingstop Terms of Use.

What Information Do We Collect About You and Why?

We collect information from you when you visit our Site and use our Application and our Services, including the following:

Information We Collect Directly From You. We collect information from you when you interact with our Site and use our Services, such as when you place an order with us, join our Email Club, enter a contest, give us feedback (for example, through a survey), request information from us, or otherwise communicate with us. The type of information that we request from you varies based on the particular Service, but may include, for example, your name, mailing address, email address, credit or debit card information (if placing an order), gender, birth date, mobile phone number, and other information that you voluntarily provide to us. For certain Services (such as to place an order with us), you will have the option to create an account with us, and we will collect your name, zip code, email address and phone number. We also will ask that you create a username and select a password. And, if you choose to set up an account with us, we also may collect information about your Wingstop restaurant preferences.

When you download our Application, we may collect your name, mailing address, and email address, and current location. We will request your permission prior to determining your current location, which we use for the purpose of identifying a restaurant nearest to you.

Information that We Collect from Third Parties. We may collect information about you, either individually or in the aggregate, from third party marketing companies.

Information that We Collect About You from Facebook. You may log into our Site and Application through your Facebook account. We do not collect your Facebook log-in information. If you log in through Facebook, we will request that you grant us permission to (i) access and collect your Facebook basic information (this includes your name, profile picture, gender, networks, user IDs, list of friends, date of birth, email address, and any other information you have set to public on your Facebook account); (ii) send you email; (iii) post to your Wall; (iv) access posts in your news feed; and (v) access your Facebook data at any time even if you are not using Facebook. If you permit Wingstop to have access to this information, then Wingstop will have access to this information even if you have chosen not to make that information public.

For information about how Facebook may disclose your information, including any information you make public, please consult the Facebook Privacy Policy. We have no control over how Facebook uses or discloses the personal information you provide to it. We store the information that we receive from Facebook along with other information that we collect from you or receive about you.

We may run contests through Facebook, and collect information from you, which may vary based on the particular contest. For additional information about the contest, please see the official contest rules.

Information We Collect Automatically. We may use cookies, web beacons, and other automated devices to collect information about you when you use our Services. Please see the section below for a description of this collection and our use of this information.

Cookies and Other Tracking Mechanisms

We use and our third party service provide use cookies or other tracking mechanisms to track information about your use of our Services, including: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; your interaction with the Application; length of time you visit our Site and Application; and the referring URL, or the webpage that led you to our Site. We also may collect the following information about your use of the Application: device ID; location and language information; device name and model; operating system type, name, and version; your interaction with the Application; and the length of time that you are logged into our Application.

 

We may use the information gathered through these methods in anonymous or aggregated form to analyze ways to improve our Site or Services. This information may also be associated with your email address and may be combined with other information, including personally identifiable information that we collect about you.

Currently, our systems do not recognize "do-not-track" requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies and local data storage, deleting existing cookies and local data storage, and installing 3rd party software products designed to block tracking).

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser for recordkeeping purposes. Some cookies allow us to make it easier for you to navigate our Site and Application, while other cookies are used to enable a faster log-in process or to allow us to track your activities at our Site and Application. There are two types of cookies: session-based and persistent-based cookies.

  • Session Cookies. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn o􀃠your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Site. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Site.
  • Persistent cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity, which may be combined with other user information.
  • Third Party Cookies. We may also engage third parties to track and analyze non-personally and personally identifiable Site data. We use the data collected by such third parties to help us administer and improve the quality of the Site and to analyze Site usage. Such third parties may combine the information that we provide about you with other information that they have collected. This Policy does not cover such third parties' use of the data.

Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable their web browsers' ability to accept cookies will be able to browse the Site; however, some Site and Application features may not function if you disable cookies.

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer's hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third party service providers also use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

Site AnalyticsWe may use automated devices and applications, such as Google Analytics, to evaluate usage of our Site and, to the extent permitted, our Application. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance and user experiences. These entities may use cookies and other tracking technologies to perform their services.

How Do We Use Your Information?

We use the information that we gather about you for the following purposes:

  • Providing Support and Services: Including to fulfill your orders or otherwise provide our Services to you, to communicate with you about your use of our Services, to process your entry in a contest, to respond to your inquiries, and for other customer service purposes. If you enter a contest, the use and disclosure of your information also will be governed by the contest rules.
  • Personalizing Content and Experiences: Including to tailor the content and information that we may send or display to you, and to otherwise personalize your experiences while using the Site or our Services.
  • Analyzing and Improving Services and Operations: Including to improve our Site and Services by providing personalized experiences, location customization, personalized help and instructions, and to better understand how users access and use our Site and Services, both on an aggregated and individualized basis, for the purposes of improving our Site and Services and responding to user desires and preferences.
  • Advertising, Marketing and Promotional Purposes: Including, where permitted by law, for marketing and promotional purposes, including to reach you with more relevant ads and to evaluate, measure, and improve the effectiveness of our ad campaigns; for example, we and our marketing partners may use your information, such as your email address, to email you news and newsletters, special offers, and promotions; we also may use the information that we learn about you to determine where to assist us in advertising our Services on third party websites. We also may post to your Wall, access posts in your news feeds, and access your Facebook data when you are not logged into Facebook. We will use and access this information for the purposes described in this section and as discussed below.
  • Securing and Protecting Our Business: Including to protect and secure our business operations, assets, Services, network and information and technology resources; to investigate, prevent, detect and take action regarding fraud, unauthorized access, situations involving potential threats to the rights or safety of any person or third party, or other unauthorized activities or misconduct;
  • Defending our Legal Rights: Including to manage and respond to actual and potential legal disputes and claims, and to otherwise establish, defend or protect our rights or interests, including in the context of anticipated or actual litigation with third parties.
  • Auditing, Reporting, Corporate Governance, and Internal Operations: Including relating to financial, tax and accounting audits; audits and assessments of our operations, privacy, security and financial controls, risk, and compliance with legal obligations; our general business, accounting, record keeping and legal functions; and related to any actual or contemplated merger, acquisition, asset sale or transfer, financing, bankruptcy or restructuring of all or part of our business.
  • Complying with Legal Obligations: Including to comply with the law, our legal obligations and legal process, such warrants, subpoenas, court orders, and regulatory or law enforcement requests.

When and How Does Wingstop Share the Information It Receives?

We do not share your personal information with third parties for their own direct marketing purposes. We may, however, share your information, including your personal information, as follows:

  • Franchisees: The vast majority of Wingstop Restaurants are individually owned (i.e., by franchisees). We may disclose your information to a particular franchisee (or multiple franchisees) for the purpose of fulfilling your order or responding to your customer service inquiries.
  • Non-Affiliated Parties: We may share information we collect from you with unaffiliated parties for those parties’ own use. For example, we may share email addresses with these parties so they may market their own products and services to you.
  • Service Providers: We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on our behalf, including third parties that will assist us in responding to your inquiries and online ordering systems, such as olo.com, which is responsible for collecting and processing your credit and debit card information in connection with online orders.
  • Business Transfers: If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.
  • In Response to Legal Process: We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
  • To Protect Wingstop and Others: We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, or violations of our Terms of Use or this Policy.
  • Aggregate and Anonymized Information: We may share aggregate or anonymized information about users with third parties for marketing, advertising, research or similar purposes.

User Generated Content

Users may from time to time be permitted to submit their own content to our Site and Application, including, without limitation, reviews, comments and other text. We are not responsible for the privacy of any information that you choose to submit through this Site, the Application, our Services or through any social media site, or for the accuracy of any information contained in those postings. Any information that you disclose becomes public information. We cannot prevent such information from being used in a manner that may violate this Policy, the law, or your personal privacy.

Third-Party Links

Our Site and Application contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but, instead, is governed by the privacy policies of those third-party websites, and we are not responsible for the information practices of such third-party websites. Note: the online ordering system is operated by olo.com and information collected by olo.com through that system is also subject to the Privacy Policy and User Agreement posted on the online ordering page. We have no responsibility for the information practices of olo.com.

How Secure is Information About Me?

We have implemented commercially reasonable precautions, including, where appropriate, password protection, encryption, and SSL to protect our Site and the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best e􀃠orts, no data security measures can guarantee 100% security all of the time.

Can I Access and Modify My Personal Information?

You may modify any personal information that you have submitted by logging into your account and updating your profile information. Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Site or Application for a period of time.

If you would like to access or modify your Facebook profile information, or adjust the types of information we receive from Facebook, you must adjust your Facebook account settings directly through Facebook. We have no control over how Facebook shares your information with us or other third parties. The information you provide to Facebook is subject to the Facebook Privacy Policy.

What Choices Do I Have?

We may send periodic promotional or informational emails to you. You may opt-out of such communications by following the opt-out instructions contained in the e-mail. Please note that it may take up to 10 days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you e-mails about your account or any Services you have requested or received from us.

As noted above, to adjust the types of information about you that we receive from Facebook, you must change your Facebook account settings directly through Facebook.

If you participate in SMS ordering, you will receive messages pertaining to your order using automated technology. You can unsubscribe at any time from all services by sending STOP to WINGS (94647).

Important Additional Privacy Information for California Residents

In this section, we provide information for California residents, as required under California privacy laws, including the California Consumer Privacy Act (“CCPA”), which requires that we provide California residents certain specific information about how we handle their personal information, whether collected online or online. Under the CCPA, “personal information” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. It does not include publicly available data as defined by the CCPA. 

This section does not address or apply to our handling of personal information that is subject to an exemption under California Civil Code Section 1798.145(c) – (f) of the CCPA.

Except for the Right to Opt-out and the Right of Non-Discrimination, this section does not apply to California residents with whom we transact or communicate solely in the context of providing or receiving a product or service to or from a company that employs such residents or engages such residents as contractors. This section also does not apply to personal information we collect about job applicants, independent contractors, or current or former full-time, part-time and temporary employees and staff, officers, directors or owners of Wingstop Restaurants Inc. and its affiliates.

Categories of Personal Information that We Collect, Disclose, and Sell

The table below sets out generally the categories of personal information (as defined by the CCPA) about California residents that we collect, sell, and disclose to others for a business purpose. We collect these categories of personal information from the sources described in the What Information Do We Collect About You and Why? section and subsequent sections of our Privacy Policy (https://www.wingstop.com/privacy). Our collection, use, and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident.

Categories of personal information

Do we collect?

Do we disclose for Business purpose(s)?

Do we sell?

Name, Contact Information and Other Identifiers

Identifiers such as a real name, alias, address, unique identifier, online identifier, Internet Protocol (IP) address, email address, or other similar identifiers.

Yes

Yes

No

Customer Records

Paper and electronic customer records containing personal information, such as name, address, telephone number, credit card number, debit card number, or any other payment information.

Yes

Yes

No

Protected Classifications

Characteristics of protected classifications under California or federal law such as race, color, sex, age, religion, national origin, disability, citizenship status, and genetic information.

Yes

Yes

No

Purchase History and Tendencies

Commercial information including records of personal property, products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies.

Yes

Yes

No

Biometric Information

Physiological, biological or behavioral characteristics that can be used alone or in combination with each other to establish individual identity, including DNA, imagery of the iris, retina, fingerprint, faceprint, hand, palm, vein patterns, and voice recordings, keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.

No

No

No

Usage Data

Internet or other electronic network activity information, including, but not limited to, browsing history, clickstream data, search history, and information regarding a resident’s interaction with an internet website, application, or advertisement.

Yes

Yes

No

Geolocation Data

Precise geographic location information about a particular individual or device.

Yes

Yes

No

Audio, Video and other Electronic Data

Audio, electronic, visual, thermal, olfactory, or similar information such as CCTV footage, photographs, and call recordings and other audio recording.

Yes

Yes

No

Professional or employment-related information

Employment history, qualifications, licensing, disciplinary record.

No

No

No

Education Information

Information about education history or background that is not publicly available personally identifiable information as defined in the federal Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99).

No

No

No

Profiles and Inferences

Inferences drawn from any of the information identified above to create a profile reflecting a resident’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.

Yes

Yes

No

 

Categories of Personal Information that We Collect, Disclose, or Sell

Column one has Categories of Personal Information. Column two has Yes or No designation for Do We Collect. Column three has Yes or No designation for Do We Disclose for Business Purposes. Column four has Yes or No designation for Do We Sell.

Our Use of Personal Information. See the section entitled How Do We Use Your Information? above.

California Resident Rights

California law grants California residents certain rights and imposes restrictions on particular business practices as set forth below.

Right to Opt-out of Sale of Personal Information. California residents have the right to opt-out of our sale of their personal information. Opt-out rights can be exercised by emailing privacy@wingstop.com or calling 877-411-9464 (toll free). We do not sell personal information about residents who we know are younger than 16 years old, without opt-in consent.

 

Notice at Collection. At or before the point of collection of personal information, notice must be provided to California residents of the categories of personal information collected and the purposes for which such information is used.

Verifiable Requests to Delete and Requests to Know. Subject to certain exceptions, California residents have the right to make the following requests, at no charge:

  • Request to Delete: California residents have the right to request deletion of their personal information that we have collected about them and to have such personal information deleted, except where an exemption applies.
  • Request to Know: California residents have the right to request and, subject to certain exemptions, receive a copy of the specific pieces of personal information that we have collected about them in the prior 12 months and to have this delivered, free of charge, either (a) by mail or (b) electronically in a portable and, to the extent technically feasible, readily useable format that allows the resident to transmit this information to another entity without hindrance. California residents also have the right to request that we provide them certain information about how we have handled their personal information in the prior 12 months, including the following: categories of personal information collected; categories of sources of personal information; business and/or commercial purposes for collecting and selling their personal information; categories of third parties/with whom we have disclosed or shared their personal information; categories of personal information that we have disclosed or shared with a third party for a business purpose; categories of personal information collected; and categories of third parties to whom the residents’ personal information has been sold and the specific categories of personal information sold to each category of third party. California residents may make Requests to Know up to twice every 12 months.

Submitting Requests. Requests to Know and Requests to Delete may be submitted by filling out our online intake form here, as well as by contacting us at 877-411-9464 (toll free). We will respond to verifiable requests received from California consumers as required by law.

Right to Non-Discrimination. The CCPA prohibits discrimination against California residents for exercising their rights under the CCPA. Discrimination may exist where a business denies or provides a different level or quality of goods or services, or charges (or suggests that it will charge) different prices, rates, or penalties on residents who exercise their CCPA rights, unless doing so is reasonably related to the value provided to the business by the residents’ data.

Financial Incentives. A business may offer financial incentives for the collection, sale or deletion of California residents’ personal information, provided the incentive is not unjust, unreasonable, coercive or usurious, and is made available in compliance with applicable transparency, informed consent, and opt-out requirements. California residents have the right to be notified of any financial incentive offers and their material terms, and the right to opt-out of such incentives at any time; residents may not be included in such incentives without their prior informed opt-in consent. We do not offer any incentives at this time.

Children Under 13

Our Services are not designed for children under 13. We do not knowingly collect information from children under 13. If we discover that a child under 13 has provided us with personal information, we will delete such information from our systems.

Terms of Use

Your use of our Site or Services, as well as any dispute over privacy, is subject to this Policy and our Terms of Use, available at www.wingstop.com/terms-of-use, including applicable limitations on damages and the resolution of disputes.

How to Contact Us About Privacy

If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us:

Wingstop Restaurants, Inc.

15505 Wright Brothers Dr

Addison, TX 75001

Attn: Wingstop Privacy 

Contact Us: privacy@wingstop.com

Changes to This Policy

This Policy is current as of the Effective Date set forth below. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to our Policy on our Site, at https://www.wingstop.com/privacy. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice of such change by highlighting the change on our Site.

Wingstop Privacy Policy 11/16/2021, 11:10:12 AM